Conrad Hotels & Resorts - 1/3/5
Content Management & Design
Digital content hub featuring 24 destination pages and 200+ unique experience pages. The project also included the production of still and video assets, the ongoing design of social, digital and OOH media, and a 68-page content activation plan.
McArthurGlen - Brand Content
Content Strategy & Management
Global strategy definement and ongoing, cross-channel campaign delivery for the brand's Brand Partner Marketing division. The project also included the creation of still life photography guidelines and the briefing and management of seasonal still life photography shoots.
McArthurGlen - Sale
Content Management
Content production and delivery of the brand's semi-annual sale campaigns from 2019 to 2021, inclusive of social media template creation, creative briefing and QA of 350+ still and video assets per campaign, CMS implementation and localisation across 26 markets.
McArthurGlen - Recycle Your Fashion
Content Strategy & Management
Launch strategy for the brand's first clothes recycling scheme inclusive of cross-channel rollout plan, copy and creative production, and content localisation across 4 markets.
Wyndham Grand - Brand Identity
Presentation Design
40-page brand identity presenter designed in Adobe InDesign and distributed to the brand's then 55 global franchises and supporting agencies.
Wyndham Rewards - Infographics
Content Design
Infographic series designed in Adobe InDesign and Illustrator and distributed electronically to senior stakeholders and investors worldwide; with a printed iteration produced for the brand's headquarters and customer-facing posts shared on social media.
PI&C/CY&N - E-Magazine
Presentation Design
Digital brand presenters featuring 6 hero pages each and 40 interchangeable project pages. Designed in Adobe InDesign and distributed electronically to perspective clients across America.