ServicesWhat I can do for you
From one-off copywriting assingments to defining effective content strategies and managing ongoing campaign needs,
I tailor every engagement to meet your specifc goals.
Content Strategy
A well-defined strategy aligns content with your marketing objectives, sets your business apart from competitors, and ensures every piece of media earns its place. I work through a structured discovery process to build a plan that's tailored to your brand.
What's included— Content audit & gap analysis
— Competitor content review
— Target audience research
— SWOT analysis
Deliverables— Full content marketing plan
— Editorial calendar framework
— Channel & format recommendations
— KPI framework
Content Production
Creating content that cuts through crowded media landscapes requires more than good writing - it requires a strategic eye, brand discipline, and an understanding of what each channel demands. I produce content that is on-brand, engaging, and built to perform.
Content types— Website page copy
— Long-form editorial copy
— Campaign content (e.g. social, email)
— Brand partner content
Process— Content briefing & ideation
— Copywriting & adaptation
— Production oversight
— Quality control & sign-off
Content Management
Consistent, high-quality content delivery requires ongoing oversight - of people, process, and platforms. I act as an embedded content lead; the person who keeps the workstream moving, the stakeholders aligned, and the plan on track.
Day-to-day— Content calendar governance
— CMS management & updates
— Stakeholder coordination
— Supplier management
Initiatives— Campaign launches
— Brand guideline documents
— Website development projects
— Media support
Content Analysis
Without measurement, content is guesswork. I turn performance data into clear narrative - identifying what's working, what isn't, and where the most valuable opportunities lie. Every recommendation I make is grounded in evidence.
Analysis types— Content performance reporting
— Competitor benchmarking
— Audience insight analysis
— Campaign post-mortems
Outputs— Data narrative reports
— Executive summaries
— Optimisation roadmap
— Actionable recommendations
Not sure which service fits? Let's talk.
Good to know
FAQs-
My standard hourly rate is $70. For project-based and long-term engagements, I provide bespoke pricing based on the complexity and length of the assingment.
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Absolutely! I work with clients worldwide, offering my services in person to local businesses and remotely to those farther afield.
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All of my stated services, I deliver myself. Projects that require specialized skills will be explicitly stated in my proposal. For such projects, I am happy to work with your suppliers or support in sourcing and selecting suitable suppliers. Either way, I will manage the delivery of their work and remain your main point of contact throughout the project.
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Yes and no, let me explain! I can project manage the start-to-end delivery of a new website, support with key stages of development and implement ongoing CMS updates. I can also build websites from scratch using no-code CMSs such as Squarespace, Wix and WordPress. For bespoke projects that require custom coding, I am happy to work with your developers or help source and select suitable developers. Either way, I will manage the delivery of their work and remain your main point of contact throughout the project.
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I conduct basic SEO for any new website builds (keyword research, indexing, etc.) and implement SEO best practice for all projects that involve website governance. I don’t provide technical or standalone SEO services, but I am more than happy to collaborate with your SEO agency or in-house specialist if you have one.