AboutGet to know Elena
Hi! I’m a content marketing specialist with over a decade of experience across agency and client-side roles, helping premium brands find their voice and put it to work.
Throughout the years, I’ve worked at the intersection of strategy and design, helping brands figure out not just what to say, but how to say it in a way that resonates with their target audience. It's work that's equal parts analytical and creative, and I love both sides of it.
My career has taken me across agency and client-side roles, across sectors from hospitality to finance, and across five countries. I’ve worked with teams as large as McArthurGlen's global marketing division, and as small as single founders building their first digital presence.
What ties it all together is a belief that good content is always intentional. Every word should earn its place. Every campaign should know what it's trying to do. And every strategy should be grounded in a real understanding of who you're talking to; not just who you wish you were talking to.
I'm based in Princeton, NJ, and work with clients in the US and internationally. I'm available for end-to-end engagements where I own the strategy and execution, as well as for senior support roles where I slot into an existing team as an extra pair of expert hands.
If what I do sounds like what you need, I'd love to hear from you.
Areas of expertise
Sectors
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Audi
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Apple (Books, iTunes, Podcasts, TV)
FX
Hulu
Paramount
Time Out Group -
McArthurGlen Group
Salvatore Ferragamo -
Liberty Mutual
Shorecliff Asset Management -
Castello Del Poggio Wines
P&G
PepsiCo -
AstraZeneca
Eli Lilly
GSK
HCA
Humana
Titan Spine
Sanofi -
Carnival Cruises
Conrad Hotels & Resorts
Emirates
Marcus Samuelsson Group
Wyndham Grand
Wyndham Rewards -
Canary
Match Group -
FedEx
RE/MAX