CopywritingWebsite and editorial copy for assorted clients
From one-off web pages to ongoing seasonal editorial, each written to fit the brand telling it.
Friends of Bousfield
Friends of Bousfield is a London-based charity supporting local school Bousfield Primary School. As part of their website development, I was tasked with writing optimized copy for 9 webpages.
McArthurGlen Group
McArthurGlen Group is Europe's leader in designer outlet shopping, with 21 locations in 8 countries. In-line with their global content calendar, and adhering to campaign, SEO and GEO guidelines, I produce editorial copy for their online news channel.
Spring summer 2026New Arrivals
Core
Seasonal Events
Wellness
Sale - coming soon
Autumn winter 2025Spring summer 2025Autumn winter 2023Brand partner marketing"I had the pleasure of working with Elena on campaign and brand partner copywriting. She consistently delivers high-quality work, with an impeccable attention to detail and exceptional results."
Jessica da Silveira
Group Content Manager
McArthurGlen Group