Freelance content marketing consultant

WHat i do

I’m Elena, a content marketing specialist with over 10 years of experience. I have worked in strategic and creative roles across sectors, on both the agency and client side.

With a strong background in digital marketing and visual communication, I excel at developing innovative strategies and proposals that drive engagement and foster growth.

I am passionate about crafting compelling narratives that connect with target audiences and delivering impactful, results-driven content that aligns seamlessly with business objectives.

What I can do for you

  • Content strategy

    Assess the quality and relevance of your content, identify key strengths and weaknesses in your content strategy, and provide a content marketing plan tailored to your needs.

  • Content production

    Conceptualize and generate engaging content across digtal channels that’s on-brand, aligned with your content strategy, and reflective of your target audience.

  • Content management

    Deliver your content across platforms in-line with your content marketing plan, support your day-to-day content needs, and execute special content initiatives.

  • Content analysis

    Understand how your content is performing, uncover data trends and patters, and provide actionable insights for future content marketing campaigns.

Let's work together

Canary

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Conrad Hotels

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Match Group

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Canary · Conrad Hotels · Match Group ·

my clients

McArthurGlen Group

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Shorecliff Asset Management Co.

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Wyndham Hotel Group

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McArthurGlen Group · Shorecliff Asset Management Co. · Wyndham Hotel Group ·

client testimonials

  • “Elena is an incredibly knowledgeable and professional content manager. I was always impressed with the quality of her work, creative flair, attention to detail and, most of all, her thorough management across every stage of the process. Elena is a great team player, and a great asset for any organisation.”

    Valeria Borgia
    Head of Group marketing
    McArthurGlen Group

  • “Elena is a dynamic team member and creative planner. Her never-ending curiosity is an advantage to any project or client she touches. Additionally, Elena has a special talent for turning data into compelling narratives and crafting thought-provoking stories that not only solve problems but also ignite creativity.”

    Angela Granados
    Senior art director
    PI&C

  • “Elena consistently demonstrated impressive creativity, strategic thinking, and an outstanding ability to manage content across multiple platforms. Her ability to craft compelling narratives, optimise content for SEO, and manage campaigns with precision made a significant impact across our platforms.”

    Dan Willoughby
    Head of creative services
    McArthurGlen Group

Let’s work together

Interested in working together?
Complete the form or e-mail me directly at baseottoelena@gmail.com, and I will get back to you promptly with a tailored proposal designed to meet your specific goals.