McArthurGlen Group
web editorial copy
McArthurGlen Group is Europe's leader in designer outlet shopping, with 23 locations in 8 countries. In-line with their global content calendar, I produce ongoing editorial copy for their online news section.
AW23 christmas
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Destination Christmas
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[CENTRE]: a world of Christmas
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Discover classic silhouettes, playful patterns, modern ensembles and more to help you celebrate life’s everyday moments and biggest celebrations.
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Step into a magical world this season and discover the joy of treating everyone on your Christmas list to a gift they’ll love for up to XX% less. With XX designer fashion, sportswear, homeware and lifestyle brands to choose from, you’re guaranteed to leave with the perfect gift to please even the pickiest person on your list. Discover everything from luxury watches from [BRAND], handbags from [BRAND] and trainers from [BRAND], to [BRAND] cashmere sweaters and luxurious PJ sets from [BRAND].
Experience our centre beautifully decorated for the occasion, indulge in a festive drink or bite to eat in one of our XX cafes and restaurants, and [treat little ones to a visit with Santa himself, in his famous grotto / enjoy quality time together as a family, getting ready for Christmas Day to arrive.] Visit us during one of our exclusive shopping events like [EVENT] to take advantage of an extra XX% off our outlet prices. Whenever you choose to visit us this festive season, enjoy free Wi-Fi, [SERVICE] and [SERVICE] to make your day out even more magical and stress-free.
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Spotlight on
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[12/25] days of Christmas
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Countdown to Christmas with [special offers, exclusive gifts, festive treats] and more revealed [daily/every other day] starting 1 December.
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A taste of magic
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[CRUMBLY MINCED PIES DUSTED WITH ICING SUGAR], [LATTES INFUSED WITH A SHOT OF GINGERBREAD] and [ROAST TURKEY WITH ALL THE TRIMMINGS]. When it comes to Christmas food and drink, the flavours are unmistakable. It’s these magical signature tastes that you’ll find celebrated in our XX cafes and restaurants this festive season. Whether it’s a quick coffee and pastry at [RESTAURANT] before starting your Christmas shopping, lunch at family-favourite [RESTAURANT] or dinner at [RESTAURANT] to celebrate finding the final present on your gift list – there’s always an option to suit. [And, for a limited time, you’ll also find pop-ups such as chestnut booths and mulled wine stands dotted around our walkways, perfect for keeping your Christmas spirit topped up between shops.]
McArthurGlen Club Spotlight Headline
McArthurGlen Club
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First access, personalised rewards and more
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Step into the festive season with the McArthurGlen Club. Expect first access to exclusive events like [EVENT], personalised rewards, the latest news from your favourite designer brands and more when you become a member.